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REWRITING ADVERTISING
Braeden Bihag
Head of Technology at Almost Impossible
Co-Founder & CTO at Almost a Lab
A designer turned builder turned entrepreneur.
DUBAI/LONDON/BARCELONA/SERVING EMEA
Index
EVERY WAY TO REACH MEHow I work
THREE RULESAI-native
AI is how the work moves faster, not what the work is.
Technology-agnostic
The right tool for the problem, not the one already on the shelf.
Design-thinking
Start with the person using it, then work backwards to the build.
Where I build
TWO COMPANIESAlmost Impossible
A Dubai creative innovations agency serving EMEA, uniting strategy, design, digital and activation. Everything is impossible until someone does it.
Almost a Lab
A Barcelona software studio building custom products for advertising agencies and the brands they serve. Not an AI agency. We build software on agency judgment.
What else I do
OFF THE ORG CHARTPublic Speaker
MWC events, on creative technology and where advertising is heading.
Guest Lecturer
Bringing agency and product practice to students and programmes.
Teacher & Consultant
Helping teams build the technical muscle to ship their own ideas.
Open Source Developer
Building in the open and releasing the tools back out.
Brunel University London
BA (Hons) Industrial Design & Technology.
EO Accelerator
Entrepreneurs' Organization Accelerator Program.
Press & recognition
VERIFIEDCampaign's Creative Faces to Watch 2024
Named to the regional under-30 list. "One of the sharpest knives in the kitchen, the lad can do it all. He designs. He designs products. He writes."
2024 MOTIVATE VAL MORGANGold, UAE Young Lions Digital Competition
Won with Nayan Ganegoda, earning the pair a delegate pass to represent the UAE at Cannes Lions.
2024 CANNES YOUNG LIONS INTERNATIONALShortlisted, top 7 of 51 countries
Digital category at the Cannes Lions International Festival of Creativity, representing the UAE.
Brands I have built for
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